Lowe Lintas bags Axis Bank's creative duties

Lowe Lintas has won the creative duties for Axis bank. The agency bagged the account in a two-agency pitch that involved Lowe and the incumbent agency O&M. Within Lowe Lintas, the account will be handled by Linfinancial, a division that has been formed to provide holistic communication solutions for financial clients whose needs vary from campaigns to customer relationship management to direct on-ground communication, or even staff motivation and training.

Speaking to Campaign India, Charles Cadell, CEO, Lowe Lintas (pictured) said, "We believe that the financial category needs and warrants specialist skills and knowledge to address the consumer across all touch points. Axis Bank is in the process of formulating their marketing strategy - and based on that we will evolve a communication strategy and plan."

The media duties for Axis bank are handled by Madison Media.