Lowe Lintas bags Axis Bank's creative duties

Lowe Lintas has won the creative duties for Axis bank. The agency bagged the account in a two-agency pitch that involved Lowe and the incumbent agency O&M. Within Lowe Lintas, the account will be handled by Linfinancial, a division that has been formed to provide holistic communication solutions for financial clients whose needs vary from campaigns to customer relationship management to direct on-ground communication, or even staff motivation and training.