Campaign India Team
Jan 19, 2009

Lowe bags mandate for TGBL's business channel ET NOW

Lowe Lintas has been named as the creative agency of record for ET NOW, the business news channel from Times Global Broadcasting. The announcement of the name for the channel was made at the Economic Times Award for Corporate Excellence.The agency won the business after a multi-agency pitch. Sources close to the development confirmed the news to Campaign India.Lodestar Universal will be handling the media duties of the yet to be launched channel.  

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

11 hours ago

Numero Uno charts a renewed path after operational ...

Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.

14 hours ago

The new frontier in brand storytelling

IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.

14 hours ago

Cross-screen analysis reveals major incremental ...

Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.

15 hours ago

The Family Man S3 drives expansive multi-platform ...

Amazon Prime Video and WPP OpenDoor executed a multi-platform rollout for The Family Man Season 3, integrating the series into everyday viewer environments.