Advertising
Campaign India Team
Jan 19, 2009

Lowe bags mandate for TGBL's business channel ET NOW

Lowe Lintas has been named as the creative agency of record for ET NOW, the business news channel from Times Global Broadcasting. The announcement of the name for the channel was made at the Economic Times Award for Corporate Excellence.The agency won the business after a multi-agency pitch. Sources close to the development confirmed the news to Campaign India.Lodestar Universal will be handling the media duties of the yet to be launched channel.  

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

2 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

3 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Apollo Tyres replaces Dream11 as Team India jersey sponsor

6 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

8 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

10 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Related Articles

MullenLowe consolidates Mullen Lintas, Lowe Lintas operations in North
Advertising
Jun 11, 2024
Preeti Hoon

MullenLowe consolidates Mullen Lintas, Lowe Lintas ...

Jawa Motorcycle parks creative at Lowe Lintas
Advertising
Feb 15, 2024
Campaign India Team

Jawa Motorcycle parks creative at Lowe Lintas

Sagar Kapoor, Saurabh Dikshit to exit Lowe Lintas
Advertising
Nov 16, 2023
Campaign India Team

Sagar Kapoor, Saurabh Dikshit to exit Lowe Lintas

Lifestyle appoints Lowe Lintas
Advertising
Jan 06, 2023
Campaign India Team

Lifestyle appoints Lowe Lintas

Just Published

Bachelor pads get a 'Big Billion' reality check
Advertising
1 day ago
Campaign India Team

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

Apollo Tyres replaces Dream11 as Team India jersey sponsor
Advertising
1 day ago
Campaign India Team

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

Amazon launches new AI creative partner in ads console
Advertising
1 day ago
Staff Reporters

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

The job of advertising is not to sell
Opinion
1 day ago
Zac Martin

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.