Lowe Lintas has been named as the creative agency of record for ET NOW, the business news channel from Times Global Broadcasting. The announcement of the name for the channel was made at the Economic Times Award for Corporate Excellence.
The agency won the business after a multi-agency pitch. Sources close to the development confirmed the news to Campaign India.
Lodestar Universal will be handling the media duties of the yet to be launched channel.
The Prime Minister, Dr. Manmohan Singh, revealed the logo for the soon-to-be launched channel. No date for the launch of the channel has been announced, but The Economic Times has said that the channel would be launched 'soon'.
The newspaper went on to say that ET NOW would be 'the clear, authoritative and CREDIBLE voice of India Inc'.