Lowe bags mandate for TGBL's business channel ET NOW

Lowe Lintas has been named as the creative agency of record for ET NOW, the business news channel from Times Global Broadcasting. The announcement of the name for the channel was made at the Economic Times Award for Corporate Excellence.The agency won the business after a multi-agency pitch. Sources close to the development confirmed the news to Campaign India.Lodestar Universal will be handling the media duties of the yet to be launched channel.