Lifestyle has announced the appointment of Lowe Lintas to handle its creative and brand-building duties.
The agency will be responsible for the parent brand Lifestyle and its in-house brands (Ginger, Melange, Code, Forca, Fame Forever, IKSU, Kappa, Bossini, Smiley and Juniors).
The account was won post a multi-agency pitch and will be handled by Lowe Lintas' Bengaluru office.
Rohini Haldea, associate vice president and head, marketing, Lifestyle, said, “We are delighted to onboard Lowe Lintas as our new brand building and creative partner. Their sound strategic thinking, and path-breaking creative capabilities, combined with fashion expertise make them the perfect partner to lead Lifestyle. With this partnership, we look forward to creating inspiring and impactful work that leads the consumer and takes Lifestyle to the next level of engagement and growth.”
Sonali Khanna, president and head of office - South, Lowe Lintas, said, "While online shopping ruled during the pandemic, people are keen to return to a more visceral in-shop experience. But the plethora of choices available today, both offline and online, has made it imperative for brands to go beyond the obvious. Merely providing on-trend products or a captivating shopping experience is just not enough; brands have to connect with customers through a deeper meaning by taking a powerful stand that is both inspirational and aspirational at the same time. Lifestyle has always enjoyed a special connect with its consumers, and we believe our new work will stir their souls and reignite their imagination. By focusing on the stand of the Lifestyle brand, we are confident of lifting the Lifestyle experience to even greater heights."