Lintas Media Group (LMG) has bagged the media duties of Hindware, a home-grown sanitaryware brand, following a tough, multi-agency pitch.
The account size is estimated to be Rs 20 crore.
“Hindware is an extremely successful and a financially sound company,” said Sudha Natrajan, president and COO, LMG. “Being well entrenched in the Indian market, the company understands the changing needs of Indian consumers very well. Also, nobody else in the market can deliver their kind of reach and service.”
The company is now looking to communicate its benefits on a national platform, thus, creating a brand that can hold its position in an industry that is seeing a lot of international competition. “By becoming a well marketed and communicated brand, Hindware is aiming to create a distinct space in minds of affluent Indian consumers,” added Natrajan.