Campaign India Team
Feb 01, 2023

Hindware gets Mullen Lintas for its creative

Account won post a multi-agency pitch

Hindware gets Mullen Lintas for its creative
Hindware has appointed Mullen Lintas to handle its creative duties.
 
The agency will be responsible for creating a new narrative for the brand in the sanitaryware category.
 
The account was won post a multi-agency pitch and will be handled by Mullen Lintas’ Gurugram office.
 
Charu Malhotra, vice-president, marketing, Hindware, said, “Hindware is known for design excellence, Innovation and Quality. Our products are backed by extensive consumer research and insights. We have been evaluating different partners to further build the Hindware brand equity through sharp and relevant consumer insights and creative expressions. For us what stood out about Mullen Lintas was how the strategy and storytelling came together in perfect sync and of course the passion and enthusiasm the team brought to the table. We look forward to some stellar work being developed for the brand.”
 
Hari Krishnan, CEO, Mullen Lintas, said, “Purchase decisions when it comes to sanitaryware used to be led by functionality and value. However, that’s not the case any longer and it’s not seen as an extension of personal space and expression. This is where Hindware has made a difference with its innovations and design and our focus would be to consolidate the brand equity for Hindware based on these values and benefits. We are excited about this partnership and look forward to creating a new narrative in this category.”
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

5 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

6 hours ago

The CMO's MO: Kia Motors' Shakti Upadhyay on ...

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia Motors India into a provider of sustainable mobility solutions.

9 hours ago

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

9 hours ago

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.