Media
Campaign India Team
Jun 02, 2009

LMG bags Win Medicare’s OTC biz

Lintas Media Group has won the media duties of Win Medicare’s OTC business. The account was won following a two-way pitch. The other agency involved is Mediaedge:cia. The size of the business is estimated to be about Rs 15-20 crore.Win Medicare has plans to launch more brands in the OTC category. It already has brands like as Mederma, Norlevo, Soypower and Multiday. LMG already handles Revlon, part of Win Medicare’s cosmetic division.

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