LMG bags Win Medicare’s OTC biz

Lintas Media Group has won the media duties of Win Medicare’s OTC business. The account was won following a two-way pitch. The other agency involved is Mediaedge:cia. The size of the business is estimated to be about Rs 15-20 crore.

Win Medicare has plans to launch more brands in the OTC category. It already has brands like as Mederma, Norlevo, Soypower and Multiday. LMG already handles Revlon, part of Win Medicare’s cosmetic division.

Sudha Natrajan, president and COO, Lintas Media Group, said, “The client reiterated the faith he had in our relationship. While he did review it in comparison with an external agency, it is satisfying to get chosen again.”