Campaign India Team
Jun 02, 2009

LMG bags Win Medicare’s OTC biz

Lintas Media Group has won the media duties of Win Medicare’s OTC business. The account was won following a two-way pitch. The other agency involved is Mediaedge:cia. The size of the business is estimated to be about Rs 15-20 crore.Win Medicare has plans to launch more brands in the OTC category. It already has brands like as Mederma, Norlevo, Soypower and Multiday. LMG already handles Revlon, part of Win Medicare’s cosmetic division.

LMG bags Win Medicare’s OTC biz

Lintas Media Group has won the media duties of Win Medicare’s OTC business. The account was won following a two-way pitch. The other agency involved is Mediaedge:cia. The size of the business is estimated to be about Rs 15-20 crore.

Win Medicare has plans to launch more brands in the OTC category. It already has brands like as Mederma, Norlevo, Soypower and Multiday. LMG already handles Revlon, part of Win Medicare’s cosmetic division.

Sudha Natrajan, president and COO, Lintas Media Group, said, “The client reiterated the faith he had in our relationship. While he did review it in comparison with an external agency, it is satisfying to get chosen again.”

Source:
Campaign India

Related Articles

Just Published

6 hours ago

IPG predicts 1-2% revenue drop for 2025

The holding company is eying savings of $250 million ahead of its merger with Omnicom.

8 hours ago

Blissclub’s Bitchcoin: Turning insults into ...

With a bold satire on societal labels, the apparel bran’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.

9 hours ago

Snap demos its fifth-generation see-through AR ...

It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.

9 hours ago

When influencer buzz turns brand risk: Lessons from ...

The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.