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Account won post a multi-agency pitch
Lintas Media Group (LMG) has bagged the media duties of Hindware, a home-grown sanitaryware brand, following a tough, multi-agency pitch. The account size is estimated to be Rs 20 crore.“Hindware is an extremely successful and a financially sound company,” said Sudha Natrajan, president and COO, LMG. “Being well entrenched in the Indian market, the company understands the changing needs of Indian consumers very well. Also, nobody else in the market can deliver their kind of reach and service.”
Sanitaryware brand Hindware, has launched a new advertising campaign to build an emotional cord between itself and its customers.Titled "Get Charged", the brand communication developed by Hakuhudo Percept, portrays a bathroom as an exclusive space, a person needs for himself in today's busy world away from all worries and stress of life.
Hakuhodo Percept has won the creative duties of Hindustan Sanitaryware & Industries (Hindware) following a multi-agency pitch. The size of the business is estimated to be Rs 15-20 crores.The pitch involved agencies like McCann Erickson, Everest, Confluence and the incumbent agency - Modus. The creative pitch, which took place in June, involved re-crafting of the brand proposition of Hindware.
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