L&K Saatchi & Saatchi to handle JioMart

Reliance Retail has announced the appointment of Law & Kenneth Saatchi & Saatchi to handle creative for its e-commerce platform JioMart.

 

JioMart started off as an online grocery platform and has now extended into electronics, fashion and lifestyle, general merchandising, and more. 

 

The agency will handle brand-building and also lead JioMart's social media and content strategy through Saatchi & Saatchi Propagate.

 

Paritosh Srivastava, CEO, L&K Saatchi & Saatchi, “Every single win matters but some are extraordinary, solely by virtue of the scale and the challenge involved. Reliance’s JioMart is as big as it gets, taking on a couple of established global giants in the Indian Market to redefine the hyper competitive ecommerce space is massive. We at L&K Saatchi & Saatchi are extremely proud to partner the most valuable Indian company in this journey. We understand the responsibility and the expectation and humbly look forward to living up to the faith and trust bestowed upon us by the amazing team at JioMart.”