Campaign India Team
Oct 28, 2014

L&K Saatchi & Saatchi appoints Kartik Smetacek as ECD

He moves from Ideas@Work

L&K Saatchi & Saatchi appoints Kartik Smetacek as ECD
Kartik Smetacek has been appointed as ECD by L & K Saatchi & Saatchi. Prior to this, Smetacek was with Ideas@Work. 
 
Charles Victor, national creative director, L & K Saatchi & Saatchi, said, “Acquiring talent has and will be our focus across offices. Great work can only come from wonderful creative people and I believe Kartik is definitely one of them. He has extensive, diverse experience and I love the fact that he’s hungry to take on bigger responsibilities and challenges.” 
 
Smetacek added, “While my time at ideas@work was rewarding on many fronts, I missed the scale and opportunity that a big agency provides. So when Praveen and Charles offered me Renault, I jumped at the chance to work on a marquee international brand and in a category as buzzing as automobiles. I think the agency is at a point of inflection with a clear mandate to become one of the key Saatchi & Saatchi offices in the region. I’m excited to be part of this journey.”
 
Prior to joining Ideas@Work, Smetacek was with FCB Ulka, handling Tata Motors brands. 
 
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

TikTok faces criticism over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

9 hours ago

Pampers welcomes babies to the world with hope

Watch the film conceptualised by Leo Burnett here

10 hours ago

Work from home diary: Atmanirbhar is a huddle of one

Working from home is no good for passionate and spontaneous folks in the business of ideas, says the author