LISTEN to Simon Sherwood on BBH India plans

Simon Sherwood, worldwide CEO, Bartle Bogle Hegarty (BBH) talks to Bindu Nair Maitra about his strategy for India. He is disappointed by the lack of entrepreneurial spirit in the country. Will BBH then be entering India through an acquisition? Or through a start-up where he has to find an entire management team, with all the attendant complexities, such as finding people who get together and have complimentary skills? Has he already found them at Cannes?

by Campaign India Team