Lintas Media Group has been empanelled for the Union Bank of India business, pegged at Rs 80-90 crores. The agency will handle all media – TV, print, OOH, radio and digital.
Other agencies in the fray were incumbent agency Motivator (Group M), Mudra Max, TME and Media Direction.
Himanka Das, vice president, Lintas Media Group, said, “We are proud to have Union Bank of India as part of the prestigious clientele and we would love to partner them in their vision towards aggressive growth in image and stature, in the banking space. This is also a re-assurance of our ability to showcase differential thinking ability to provide media solutions, keeping in mind of consumer touch points and the business at the core. The team is excited to take on the challenges."