Campaign India Team
Oct 04, 2010

Lintas Media empanelled for Union Bank of India

Will handle TV, print, OOH, radio and digital

Lintas Media empanelled for Union Bank of India

Lintas Media Group has been empanelled for the Union Bank of India business, pegged at Rs 80-90 crores. The agency will handle all media – TV, print, OOH, radio and digital.

Other agencies in the fray were incumbent agency Motivator (Group M), Mudra Max, TME and Media Direction.

Himanka Das, vice president, Lintas Media Group, said, “We are proud to have Union Bank of India as part of the prestigious clientele and we would love to partner them in their vision towards aggressive growth in image and stature, in the banking space. This is also a re-assurance of our ability to showcase differential thinking ability to provide media solutions, keeping in mind of consumer touch points and the business at the core. The team is excited to take on the challenges."

Source:
Campaign India

Related Articles

Just Published

20 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

20 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

21 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

21 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.