DreamSetGo has launched a new digital-first campaign featuring comedian Tanmay Bhatt, former cricketer Sourav Ganguly and actor Ayush Mehra, combining humour, celebrity chemistry and aspirational storytelling to promote premium sports travel experiences.
Conceptualised by Barcode Entertainment, the campaign is structured around a casual game of ‘Never Have I Ever’, where conversations between the three personalities gradually reveal access to high-profile global sporting experiences facilitated through DreamSetGo. The film uses conversational storytelling and social-first humour to connect with audiences interested in sports, travel and lifestyle-driven experiences.
Set against a relaxed, matcha-fuelled backdrop, the campaign captures Bhatt reacting to Ganguly and Mehra as they recount premium sports experiences ranging from Formula 1 paddock access and luxury hospitality packages to Wimbledon Centre Court access, private cricket boxes and meeting David Beckham. The campaign positions these moments as aspirational but attainable through DreamSetGo’s curated sports travel offerings.
The communication strategy reflects the growing interest among Indian sports audiences in experience-led fandom. As global sports consumption expands in India, fans are increasingly seeking immersive experiences beyond traditional viewing formats. DreamSetGo’s campaign addresses this shift by positioning the platform as a facilitator of premium access and curated sporting experiences across international events and destinations.
Rather than adopting a conventional advertising format, the film leans into creator-led entertainment and unscripted conversational dynamics. The campaign has been designed for digital and social consumption, using humour, personality-driven interactions and relatable audience reactions to encourage engagement and platform discovery.
Monish Shah, co-founder and CEO, DreamSetGo, said, "Sports fandom today is increasingly driven by experiences and not just viewership. Fans want to feel closer to the action, the atmosphere, and the moments that feel once-in-a-lifetime. That’s what DreamSetGo was built to enable. We wanted this campaign to capture that emotion in a fun, relatable way through conversations that instantly make fans think, ‘I want to experience that too."
Rahul Khanna, founder and CEO of Barcode Entertainment, added, "Honestly, the casting is the campaign. Once you get the right three people in a room, the film almost writes itself. We didn't want to guess our way into that, so we ran it through Campaygn.com, our in-house tech, to actually see where audiences overlap and where the affinity is real versus where it just looks good on paper. Dada, Tanmay and Ayush came out as a no-brainer, three completely different worlds, but one shared audience that genuinely cares about sport, travel and culture. After that, our job was simple: don't over-direct it, don't over-brand it, just let them talk. The flexes are real, the reactions are real, and the FOMO writes its own script. That's the kind of work we like putting our name on."
The campaign positions DreamSetGo as the ‘Home of Premium Experiences Worldwide’, reinforcing its focus on curated sports tourism and hospitality offerings. The platform, part of Dream Sports, provides sports and travel experiences across cricket, football, tennis, rugby, motorsports and golf, including VIP hospitality, athlete interactions and behind-the-scenes access.
Barcode Entertainment’s role in the campaign reflects the continued rise of creator-driven branded content formats within digital marketing. By combining celebrity familiarity, audience affinity mapping and entertainment-led scripting, the agency has built a campaign designed to integrate naturally into social media viewing behaviour rather than appearing as traditional advertising.
The campaign will roll out across digital and social media platforms with creator-first assets aimed at generating engagement, conversations and awareness around premium sports travel experiences among younger audiences and sports fans.