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Leo Burnett has promoted Amod Dani (pictured, right) and Vikram Pandey (pictured, left) to the post of creative directors.While Dani has worked across several brands such as McDonald’s, Tata Capital and Reliance Mobile, among others, Pandey has done a lot of work on Reliance Mobile, especially on campaigns such as ‘Apun ka Sapna’ and ‘Bol India Bol’ (Advice and Sawaal series).
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
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The India campaign features Ananya Panday and Lakshya as new global ambassadors.