Leo Burnett lands Unitech Wireless’s creative duties

Unitech Wireless, a JV between Unitech and Norway-based Telenor Group, has handed over its creative duties to Leo Burnett. The agency bagged the account following a multi-agency pitch.

The account size is estimated to be Rs 200 crore.

 “The telecom category and the mobile consumers are evolving rapidly and it is important that we sharply focus on consumer segmentation and consumer insights. Leo’s insights on the evolving consumer and their ideas to engage the intenders, loyalists and users alike were impressive,” said David Meneghello, head – sales & marketing, Unitech Wireless.

Leo Burnett has been mandated to build awareness of the new brand in India by developing and implementing an integrated brand communication approach across all touch points.

 “Envisioning new brands and making them come alive in the market place is the most exciting part of our business. We are delighted that Unitech Wireless has chosen us as their partners for this task. We look forward to weaving some magic together,” said Arvind Sharma (pictured), chairman, India sub-continent, Leo Burnett.