Lendingkart has announced the appointment of Ram Deshpande as the new senior vice president and head of marketing.
Deshpande was leading digital services for Samsung India at Cheil Worldwide.
He will report to Harshvardhan Lunia, CEO and co-founder, Lendingkart. His mandate is to drive brand-building activities across traditional and digital marketing communications for the company.
Lunia said, "We are excited to welcome Ram Deshpande to head Lendingkart marketing function, contributing to the company’s vision of financial inclusion of the MSMEs segment by building a digital E2E financial ecosystem collaboration through '2gthr' platform. Ram brings deep insights, vast experience and an excellent track record in brand building and marketing communications which will enhance Lendingkart’s unique position amongst customers and partners through its marketing campaigns.”
Deshpande said, "As the company readies for its next phase of tech-driven growth, I am delighted to play a part in shaping the brand journey of the company addressing new and existing customers, MSMEs and partners. I look forward to creating new content with our communication partners and maximising the digital channels to fuel growth in the coming years."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
2 days ago
Aims to take on a digital-first approach to revolutionise the viewing experience for fans in India