Leadership change at TBWA\India; Vineet Bajpai takes over as group CEO, India

TBWA\India Group has announced leadership changes at its India operations.

 

Vineet Bajpai, CEO, Magnon\TBWA, will assume the role of CEO, TBWA\India Group, with immediate effect.

 

Shiv Sethuraman, who joined TBWA\India to head Indian operations in June 2008, will exit the agency.

 

Bajpai's new responsibilities will encompass TBWA\India, Magnon\TBWA and Magnon E-Graphics, and The Integer Group.

 

In other changes, Nirmalya Sen, MD, TBWA\India, has been named president for advertising, TBWA\India Group. Parixit Bhattacharya, CCO, TBWA\India, will now be in charge of the creative product for the Group, including Magnon\TBWA.

 

Nitin Naresh, SVP, has been named managing director of the domestic digital agency, Magnon\TBWA. Vivek Merani, EVP, Magnon E-graphics, has been appointed MD of the international digital outsourcing agency.

 

Ketan Desai continues as MD of The Integer Group India. Manosh Mukherjee as Group CFO and COO for India.

 

Philip Brett, TBWA's president of South and Southeast Asia, has been named chairman of TBWA\India Group.

 

Keith Smith, president, international, TBWA\ Worldwide, said, "We are now very focused on driving our integrated offering in India forward and accelerating its growth. We're delighted that Vineet will be leading this offering. Over the past year, since we acquired the Magnon Group, Magnon\TBWA has become a global digital offering, delivering world-class, innovative solutions for our clients."

 

Smith noted that the management restructure in India was in line with TBWA's structures in major markets around the world, where the leadership team's responsibilities cover a range of different communication disciplines.

 

Bajpai founded and led Magnon for 14 years before and after its acquisition by TBWA at the end of 2012. Since then, he has been working with the network's agencies in Mumbai, Delhi, Los Angeles, New York, Singapore and Dubai, informed a TBWA statement.

 

He said, "I am very proud to be taking on this additional responsibility for the TBWA Group in India. My focus will be on providing the structure to help the group deliver the best, integrated offering of any agency group in India. We are extremely lucky to have such a skilled, professional and successful team in place, along with global network support, to make this happen."