Confirming the news, Shiv Sethuraman, CEO, TBWA India Group said, “Nirmalya is one of our most capable leaders. He has done a fantastic job in Delhi in terms of building the TBWA brand as well as partnering Anirban Sen to create a body of very, very good work. He is one of the rare people in the business who develop existing clients with as much facility as hunting for new business. In his new role, he will oversee the advertising agency nationally as well as drive our Disruption and Media Arts effort”.
Added Keith Smith, president TBWA International, “Nirmalya has been one of our key agents of growth over the past four years and we are glad that he is stepping up to this larger role to work alongside Shiv on national development. It is great to nurture our own best talent and see them grow as we develop in India”
Commented Sen, “In an industry that has largely got commoditized, TBWA is a brand acknowledged by its clients the world over for using disruptive thinking and creativity to create truly exciting brands that consumers want to connect with and be a part of. My priority will be to bring that brand alive for all our clients in India with Disruption, Media Arts, the unique TBWA\ creative culture and our fantastic talent pool.”