Kyoorius about Designyatra

Convergence was the theme at Kyoorius Designyatra 2008. It signalled the changing paradigms in the communications industry today. With design and branding agencies often crossing over into traditional agency domains and the latter getting involved in areas of corporate design and identity, the lines that defined the two are getting increasingly blurred.  Campaign India spent time, speaking to experts on the challenges before the industry today. Nicolas Roope, Poke, London