KRDS India has bagged the social media mandate of Taneira, an ethnic wear brand from Titan, that retails hand-woven sarees from different weaving clusters of India.
The agency will be in charge of the brand on all major social platforms as well as the creation of a strong digital presence for Taneira.
Jayson Cherian, business director, KRDS India said, "Taneira's unique product promise wasn't just the only fact that got us excited; it was also the energising discussions we had with the team during the pitch phase. We look forward to creating work that delivers value for the brand at every stage."
