Campaign India Team
Dec 12, 2019

KRDS India bags the social media mandate for Titan's Taneira

The mandate is to create a strong digital presence for the brand

KRDS India bags the social media mandate for Titan's Taneira
KRDS India has bagged the social media mandate of Taneira, an ethnic wear brand from Titan, that retails hand-woven sarees from different weaving clusters of India.
 
The agency will be in charge of the brand on all major social platforms as well as the creation of a strong digital presence for Taneira.
 
Jayson Cherian, business director, KRDS India said, "Taneira's unique product promise wasn't just the only fact that got us excited; it was also the energising discussions we had with the team during the pitch phase. We look forward to creating work that delivers value for the brand at every stage."
Source:
Campaign India

Related Articles

Just Published

21 hours ago

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

1 day ago

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.

1 day ago

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

1 day ago

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.