Komli Media has launched a free and open online audience measurement platform ViziSense (www.vizisense.com). It is currently in its beta mode.
ViziSense can be used to find audience statistics for any Internet site that can be accessed from India. It allows advertisers, media agencies and publishers access to demographic and traffic data including attributes such as age, gender, income, education, internet usage, and marital status.
Detailed audience information on ViziSense is derived from three sources: a panel of over 10,000 users representing a large cross section of the Indian Internet audience, data from publishers representing millions of consumer interactions and census data.
Amar Goel, CEO and founder of Komli Media said, "We're confident that as an open audience measurement platform ViziSense will be of great value to the entire online industry. This freely available audience information will be accessible by all, thereby allowing advertisers to spend more on the Internet."
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