Campaign India Team
Sep 17, 2019

Kinnect bags Park Avenue's digital mandate

Account won post a multi-agency pitch

Kinnect bags Park Avenue's digital mandate
Park Avenue has appointed Kinnect to handle its digital marketing and media buying. The agency won the account post a multi-agency pitch.
 
Kinnect currently works with other brands from the Raymond Group which include Raymond Realty, Raymond Rewards and Raymond Custom Tailoring. 
 
Rohan Mehta, CEO, Kinnect, said, “Kinnect is excited to join forces with Park Avenue to make the heritage brand even more relevant in the age of ready-to-wear fashion. Digital has become the primary medium for influencing fashion trends and buying behavior, and Kinnect’s expertise in the fashion retail space makes us the ideal partner for Park Avenue’s digital journey.”
 
 
Source:
Campaign India

Related Articles

Just Published

48 minutes ago

Oyo drives you to your best stay

Watch the film conceptualised by Oyo's in-house team here

2 hours ago

Jasprit Bumrah unleashes the toofan with Thums Up

Watch the film conceptualised by Ogilvy here

3 hours ago

Hide & Seek finds the love that’s been hiding

Mayank Shah, senior category head, Parle Products, speaks about the insight behind the campaign, why marketers should keep clichés at bay and more...