Park Avenue has appointed Kinnect to handle its digital marketing and media buying. The agency won the account post a multi-agency pitch.
Kinnect currently works with other brands from the Raymond Group which include Raymond Realty, Raymond Rewards and Raymond Custom Tailoring.
Rohan Mehta, CEO, Kinnect, said, “Kinnect is excited to join forces with Park Avenue to make the heritage brand even more relevant in the age of ready-to-wear fashion. Digital has become the primary medium for influencing fashion trends and buying behavior, and Kinnect’s expertise in the fashion retail space makes us the ideal partner for Park Avenue’s digital journey.”
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