Campaign India wishes its readers a happy, prosperous and productive year ahead
The Chinese New Year seems to be the biggest in terms of brands riding on a calendar. Considering the number of ‘New Years’ we have in India, perhaps it’s time to make bigger occasions out of them.
Petronas
Gillette - Chinese New Year
Petronas 2011
IKEA
8TV
TV3
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Incumbent Mother declined to repitch; Ikea is handling the review internally.
The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.
The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.
Review aimed to 'reduce complexity, improve execution and accelerate growth'.
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