Campaign India wishes its readers a happy, prosperous and productive year ahead
The Chinese New Year seems to be the biggest in terms of brands riding on a calendar. Considering the number of ‘New Years’ we have in India, perhaps it’s time to make bigger occasions out of them.
Petronas
Gillette - Chinese New Year
Petronas 2011
IKEA
8TV
TV3
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BBDO won the coveted 'Agency of the Year', while Ariel won the 'Brand of the Year'
Amazon Prime Video has achieved an average monthly ad-supported reach of over 315 million viewers globally, the company announced on Tuesday evening on the sidelines of its UnBoxed event for Amazon Ads.
Truecaller has launched a new advertising measurement suite dubbed ‘ROI of Trust’ aimed at helping brands assess the real-world impact of campaigns running on its platform.
Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.
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