Campaign India Team
Jan 02, 2013

Kick off 2013 with some ‘New Year’ advertising

Campaign India wishes its readers a happy, prosperous and productive year ahead

Kick off 2013 with some ‘New Year’ advertising

The Chinese New Year seems to be the biggest in terms of brands riding on a calendar. Considering the number of ‘New Years’ we have in India, perhaps it’s time to make bigger occasions out of them.

Petronas

Gillette - Chinese New Year

Petronas 2011

IKEA

8TV

TV3

Source:
Campaign India

Related Articles

Just Published

3 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Oct 17, 2025

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.