Kellanova unites Kajol and Tanuja for Kellogg’s Muesli power breakfast

Kellanova, formerly Kellogg Company, has released a new digital film for Kellogg’s Muesli starring the celebrated mother-daughter pair Tanuja and Kajol. The film highlights the 12-in-1 Power Breakfast proposition, emphasising the product’s nutritional value and appeal across generations.

The campaign focuses on Kellogg’s signature blend of twelve ingredients, including almonds, oats, seeds, raisins, cranberries, and papaya. This combination delivers a mix of textures and flavours, creating a breakfast that is both wholesome and enjoyable. The film positions Kellogg’s Muesli as a convenient, nutritious option suitable for every member of the family, underlining its role in supporting energy and wellness from morning.

Vinay Subramanyam, senior director of marketing, Kellanova South Asia, said the Muesli range is a key portfolio offering witnessing rapid consumer adoption. He explained that the campaign aims to accelerate consumer discovery of the 12-in-1 proposition through an emotive and relatable narrative, bringing Kajol and Tanuja together on screen for the first time. The film reflects the product’s relevance for different age groups while reinforcing its nutritional benefits.

The muesli category in India is growing steadily as consumers increasingly seek convenient, nutritious, and varied breakfast options. Kellanova has expanded its 12-in-1 Muesli range to include variants such as Fruit, Nuts & Seeds, Nuts Delight, Fruit Magic, 0% Added Sugar, Millet Muesli, Choco Millet Muesli, and Chocolate Muesli. Each offering caters to evolving consumer preferences while maintaining a focus on balanced nutrition.

Through this campaign, Kellanova aims to strengthen its leadership in the muesli category while engaging audiences with a combination of nutritional messaging and multi-generational appeal.