Karisma Kapoor to endorse Kellogg's Chocos

Said to be the first brand ambassador for the company in India

Sep 17, 2010 02:49:00 PM | Article | Campaign India Team

Kellogg India has signed on Karisma Kapoor as the new brand ambassador for their Kellogg’s Chocos Rs 10 range. This is said to be the first time that the company has roped in a brand ambassador. A TVC featuring Kapoor will soon be released.

“We are glad to welcome Karisma into the Kellogg family,” said Anupam Dutta, managing director, Kellogg India. “With her support we hope to drive the message that such value packs provide mothers with tasty, quick and nutritious snacking option and ensure a second glass of milk for the day."
Kapoor said, “Kellogg’s Chocos not just provides taste and nutrition but I think is also a convenient snack for all mothers. I am glad to have got this opportunity to be part of a trusted and respected brand, a brand I have known forever, which believes in making nutrition available and affordable  to all.”