Kaizzen to handle PR for Konica Minolta India

Account was won post a multi-agency pitch

Jul 21, 2022 08:46:00 AM | Article | Campaign India Team

Office automation and digital printing solutions company, Konica Minolta, has assigned its PR mandate to Kaizzen. 
 
The agency will drive the brand’s corporate reputation management, thought leadership, and brand partnerships across multiple stakeholders and communities.
 
Kaizzen will also propel Konica Minolta towards building lasting brand recognition, media positioning and increasing social visibility through an integrated communications strategy. 
 
The account was won post a multi-agency pitch and will be handled by Kaizzen's New Delhi office. 
 
Sanjay Monga, general manager - office marketing division, Konica Minolta, said, “We are delighted to partner with the country’s fastest-growing Public Relations agency, Kaizzen. We believe, with this collaboration, we hope to create a more vocal presence as a brand that helps organisations build, sustain, and thrive digitally."
 
Vineet Handa, CEO, Kaizzen, said, "Konica Minolta has cemented itself as one of the leading brands that empower businesses via digital intelligent work solutions and printing. We are privileged to have them on board and look forward to creating success stories for our patrons. For us, each new client is equivalent to an award win that we cherish the most. Our goal at Kaizzen is to strengthen our client’s reputation and to bring their leadership’s views to the stage."