BankBazaar appoints House of Communication as strategic PR partner

House of Communication, an integrated PR and communication advisory firm and a group company of Mantra & Motion Communications, has been appointed as the official public relations partner for BankBazaar.com. The fintech platform, known for its co-branded credit card offerings and online financial services, adds to the agency’s growing portfolio of mandates in the digital finance and technology sectors.

Under this partnership, House of Communication will manage BankBazaar’s PR strategy, applying its expertise in brand storytelling, media engagement and integrated communication planning. The agency’s remit includes strengthening BankBazaar’s brand voice, increasing media visibility and fostering deeper connections with consumers and industry stakeholders. The collaboration aims to reinforce the platform’s position within India’s competitive fintech environment.

Shivam Trivedi, director, House of Communication, says: "We are thrilled to partner with BankBazaar, a trailblazer in digital financial services. Our team is committed to delivering impactful communication strategies that will elevate BankBazaar’s narrative and reinforce its leadership in fintech innovation across India."

BankBazaar notes that the appointment aligns with its ambition to enhance engagement and expand market presence. The company states that House of Communication’s integrated approach and record in building brand reputation will be valuable as it scales communication initiatives nationwide.

As part of the mandate, the agency will oversee strategic media relations and execute thought leadership programmes aimed at highlighting BankBazaar’s expertise and product proposition. It will also provide ongoing communication consultancy to support the fintech brand’s growth agenda.

The partnership positions House of Communication to contribute to BankBazaar’s broader communication objectives while strengthening its own presence within the fast-evolving digital finance ecosystem.