Indian Beverage Association appoints Kaizzen as strategic communications partner

The Indian Beverage Association (IBA), the apex body representing non-alcoholic beverage companies in India, has appointed Kaizzen as its public relations and advocacy partner. The partnership is aimed at strengthening IBA’s strategic communication efforts across media, public and policy ecosystems.

Kaizzen will focus on creating transparent, science-based narratives around key themes including nutrition, sustainability and responsible consumption, while also highlighting the beverage industry’s role in driving economic growth, innovation and employment.

Vineet Handa, founder and chief executive officer of Kaizzen, said, “We are pleased to win the trust of the Indian Beverage Association, which represents one of India’s most dynamic consumer sectors. A 2021–22 ICRIER study shows this sector contributes 13% of India’s exports and 6% of industrial investments—an impact we are proud to support. Our goal is to further strengthen IBA’s voice in the public and policy ecosystem through informed conversations around the beverage industry.”

Kaizzen’s responsibilities will include developing and executing an integrated communication and advocacy strategy that encompasses stakeholder engagement, thought leadership and digital outreach. The broader objective of the collaboration is to enhance awareness of the sector’s contribution to India’s economy and foster data-driven public dialogue.

The partnership also reflects Kaizzen’s growing expertise in corporate, FMCG and public affairs communication. By combining strategic storytelling with policy-oriented advocacy, the firm aims to reinforce IBA’s position as a credible industry voice and strengthen its engagement with stakeholders across government, media and the public domain.