Kaizzen has bagged the public realtions mandate for Shalimar Paints.
The agency will be responsible for the brand's corporate reputation, will amplify its brand visibility, and aims to support its strong expansion drive.
The account was won post a multi-agency pitch and will be handled by Kaizzen's Delhi office.
Vineet Handa, founder, and CEO, Kaizzen, said, “We at Kaizzen are humbled to be entrusted by the legacy brand, Shalimar Paints. Weaving the rich history of Shalimar with new-age strategic communications at Kaizzen, we are confident that this partnership will foster a strengthened, long-term relationship. As their PR partners, we are fully committed to empowering Shalimar Paints in its journey of becoming the leading, tech-first paint manufacturing company.”
Kuldip Raina, director – sales and marketing, Shalimar Paints, said, “Shalimar's legacy spans across every corner of India, encompassing rural and urban areas, and embracing both traditional and modern generations. With Kaizzen's extensive expertise, we are confident that they will play a pivotal role in shaping strategic roadmaps and implementing communication strategies for Shalimar. This collaboration comes at an exciting time, precisely when the paints industry is going through massive disruptions.”
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