Campaign India Team
Jul 04, 2023

Shalimar Paints gets Kaizzen for PR

Account won post a multi-agency pitch

Shalimar Paints gets Kaizzen for PR
Kaizzen has bagged the public realtions mandate for Shalimar Paints. 
 
The agency will be responsible for the brand's corporate reputation, will amplify its brand visibility, and aims to support its strong expansion drive.
 
The account was won post a multi-agency pitch and will be handled by Kaizzen's Delhi office.
 
Vineet Handa, founder, and CEO, Kaizzen, said, “We at Kaizzen are humbled to be entrusted by the legacy brand, Shalimar Paints. Weaving the rich history of Shalimar with new-age strategic communications at Kaizzen, we are confident that this partnership will foster a strengthened, long-term relationship. As their PR partners, we are fully committed to empowering Shalimar Paints in its journey of becoming the leading, tech-first paint manufacturing company.”
 
Kuldip Raina, director – sales and marketing, Shalimar Paints, said, “Shalimar's legacy spans across every corner of India, encompassing rural and urban areas, and embracing both traditional and modern generations. With Kaizzen's extensive expertise, we are confident that they will play a pivotal role in shaping strategic roadmaps and implementing communication strategies for Shalimar. This collaboration comes at an exciting time, precisely when the paints industry is going through massive disruptions.”
Source:
Campaign India

Related Articles

Just Published

2 days ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

2 days ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

2 days ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

2 days ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.