Juju Basu (pictured), creative director, Saatchi & Saatchi is set to join Contract Advertising in the role of vice president and senior creative director.
Confirming the news, Ravi Deshpande, chairman and chief creative officer, Contract Advertising said, “I’ve known Juju for some time and consider him as one of the best minds that I’ve interacted with, in this business. He was also keen to work with us, and at this point, the timing seemed perfect. His appointment is in sync with our tradition of hiring the best minds in the business. We will be creating a structure around Juju for him to lead a group of talented creative people at Contract, in order to build and prosper some of our robust businesses. He will also help us drive our digital agenda in an aggressive way. This is in sync with some of the restructuring of the resources at Contract.”
Basu said, “Contract’s robust client portfolio and commitment to great work is a rich base for this new world of ideas to thrive. Their recent work was certainly a facet which drew me to coming to Contract. I have known Ravi for some years and we thought this was the right time to take up this opportunity.”
Basu will join Contract from mid-April.
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