Jones Lang LaSalle Incorporated (JLL) has announced the appointment of Siddharth Taparia as the global chief marketing officer.
He will be responsible for the company’s global marketing strategy and will oversee all marketing activities worldwide.
Prior to JLL, Taparia was senior vice president and global head of corporate brand and experience marketing at SAP.
Christian Ulbrich, CEO, JLL, said, “As the real estate industry evolves in response to macro trends including rising capital allocations, sustainability, technology transformation and increasing commercial real estate outsourcing, Siddharth’s proven success as an innovator and strategic marketer will be instrumental in positioning JLL’s full capabilities to the market.”
He added, “Siddharth’s background in leading commercially driven marketing teams in large, globally matrixed organisations will enable him to bring together our marketing talent across the globe to focus on our purpose of shaping the future of real estate for a better world.”
Taparia said, “JLL’s opportunity to have an outsized impact on delivering workplace flexibility and technology-enabled commercial real estate and sustainability solutions has never been greater. Marketing has a critical role to play, and I look forward to working with JLL’s leaders and marketing teams around the world to grow JLL’s brand equity and ability to connect with clients to achieve shared success.”