Jet Airways poised to appoint new creative agency

Jet Airways is expected to end its creative AOR with M&C Saatchi, in favour of an alliance with Interpublic Group.The development comes 18 months after M&C secured the business, at the time valued at US$11 million. While M&C Saatchi regional CEO Chris Jaques was unavailable for comment, it is thought that the agency will retain a place on the airline's roster.

by Campaign India Team