Jeslin George joins hBits as SVP - digital marketing

Moves from Shapoorji Pallonji Group

Aug 25, 2021 07:57:00 AM | Article | Campaign India Team Share - Share to Facebook

hBits, a real estate company has announced that the company has appointed Jeslin George as senior vice president - digital marketing. 
 
George will be leading the digital initiatives of the company and looking to adopt more technology.
 
He moves from Shapoorji Pallonji Group where he was deputy general manager of digital marketing.  
 
Shiv Parekh, founder, hBits, said, “We as a business are innovating and improvising technology for the ease of our existing and prospective customers. Jeslin’s ability to garner business by using technology and marketing makes him the right fit for the organisation. His immense experience in martech and knowledge in digital will help us to take a multi dimensional approach which will span across customer experience and new business generation. We look forward to a great and fruitful long-term relationship.”
 
Jeslin George, vice president, digital marketing, hBits, said, “It is an honour for me to step into hBits. The company already holds a leadership position in the fractional ownership space. We have to work really hard to keep that intact. As a financial investment product, Fractional Ownership is a niche concept in India and will be a learning experience for me as well. I am especially looking forward to taking hBits fractional ownership platform to the next level by introducing AI, Blockchain and smart contracts. We have to focus on making hBits a household name with fractional investment opportunities accessible to investors across the globe on the click of a button. I am really excited about this new assignment.”
 
In a career spanning more than two decades he has also worked with the Times group, GroupM, HSBC, People Interactive, DDB Mudra and MediaTurf.