Jenny Chan
Jun 28, 2018

Jane Lin-Baden resigns from Isobar after a decade

She will support Isobar’s regional leadership transition until July.

Jane Lin-Baden resigns from Isobar after a decade

Jane Lin-Baden has resigned from her position as CEO of Isobar Asia Pacific to pursue other career opportunities. One of her possible next steps may be "a profit-generating social enterprise" mentioned in this Isobar corporate blog, or "something that allows the reimagination of the potential of business and people through commercial value", she revealed. 

She will support the agency's transition to a new leader until end of July. An announcement will be made in due course, according to the agency. Global CEO Jean Lin will oversee Isobar's regional business for Asia Pacific in the interim.

Lin-Baden said in a statement provided to Campaign: “I am deeply grateful for the experience of working at Isobar and Dentsu Aegis Network. Being part of the best digital agency network that brings transformation and innovation to our clients has been a privilege for me. After a rewarding journey of 10 years, I feel it is time now to pause and pursue new perspectives in my professional and private life. I will continue to celebrate the successes of the inspirational leaders and exceptional colleagues in the network.” (Click here to read her account on whether family should be a reason for women to retreat from career progression).

The strong advocate of women in leadership as well as gender diversity joined Isobar's China office officially in January 2008 as managing partner, when she folded her own startup into (Jean) Lin's company known as 'wwwins Consulting', which was later rebranded to Isobar. Lin-Baden then moved into various senior roles like chief operating officer for Greater China and CRM practice leader for Asia Pacific.

In 2010, she took a sabbatical year to volunteer in several children's programmes with her family. In May 2013, the Taiwanese native was promoted to CEO of Isobar China Group, and subsequently CEO of Isobar Asia Pacific in June 2016, overseeing 28 offices across 13 markets in the region.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Abhishek Chaswal joins McCann Delhi as ECD
Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Premium
McCann Health terminates global CCO following employee complaint
Premium
2 days ago

McCann Health terminates global CCO following ...

Jeremy Perrott violated the agency's code of conduct. This marks the second termination of a prominent global industry figure this week based on employee complaints, following Ogilvy's firing of Tham Khai Meng.

Premium
Deja Vu: Thai Kham Meng and life after Cannes
Premium
3 days ago

Deja Vu: Thai Kham Meng and life after Cannes

Barely a week ago, this guest author had applauded the gender inclusive stance of Thai Kham Meng, Ogilvy's worldwide creative chief who was fired yesterday for reasons that are currently under wraps. Do Indian companies have a similar zero-tolerance policy when it comes to senior executives?