Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ for brand collaboration

Pexpo has announced a strategic association with ‘Dhurandhar’, the upcoming Bollywood release starring Ranveer Singh, scheduled to reach cinemas on 5 December 2025. The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices. The brand stated that aligning with a high-visibility film driven by a youth-focused cast enables it to strengthen salience among younger consumers.

As a Made in India brand that highlights local manufacturing and innovation, Pexpo aims to use this partnership to reinforce its positioning in the reusable steel product category. The company noted that the association reflects its commitment to promoting environmentally responsible consumption and reducing reliance on single-use plastics.

The partnership draws on the thematic overlap between the film and the brand. According to Pexpo, the qualities depicted by Singh’s character in ‘Dhurandhar’ — including endurance, resilience and physical commitment — mirror the brand’s emphasis on durability and long-term usability across its stainless-steel portfolio. The company also stated that Singh’s visibility and engagement with younger audiences create a relevant connection for category education around sustainable hydration.

Health and fitness form another shared link between the actor’s public persona and the brand’s messaging. Pexpo noted that its product line encourages consumers to adopt healthier hydration habits through reusable, non-toxic steel bottles. By integrating with the film’s narrative, the brand intends to underline the role that responsible product choices play in supporting personal wellbeing as well as environmental impact.

The company added that the film’s central theme of ‘Strength’ aligns with its belief that real ‘Dhurandhars’ are those who choose long-lasting, eco-conscious alternatives over disposable options. The collaboration will feature brand-led integrations aimed at encouraging audiences to consider sustainable hydration solutions.

The partnership is positioned as part of Pexpo’s broader communication strategy to engage with culture, entertainment and youth-led platforms that can drive category awareness. The company indicated that such associations help reinforce the relevance of stainless-steel bottles within everyday routines, while supporting a broader narrative of mindful consumption.