PR
Steve Barrett
Jan 29, 2024

‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger

Mark Read details the thinking behind the move, including what role AI may have played

Mark Read

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +91 022 69047500
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

7 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Moves and Wins: Week of 07 July

10 Moves and Wins: Week of 07 July

Related Articles

Mark Read to step down as WPP CEO after seven years
Advertising
Jun 09, 2025
Gideon Spanier

Mark Read to step down as WPP CEO after seven years

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive
Advertising
Jul 10, 2025
Gideon Spanier

WPP has appointed Cindy Rose, a senior Microsoft ...

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate
Advertising
Jan 17, 2025
Danny Rogers

WPP boss Mark Read hits back at employee vitriol ...

Mark Read: 'AI will unlock adland's productivity challenge'
Advertising
Mar 19, 2025
Lucy Shelley

Mark Read: 'AI will unlock adland's productivity ...

Just Published

WPP hires AKQA global CEO from Accenture
Advertising
26 minutes ago
Shauna Lewis

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

Discounts are dead. Rewards speak louder than cashbacks
Marketing
1 hour ago
Vikas Shah

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.

All advertising has to become more accountable: Rahul Vasudev
Advertising
2 hours ago
Vinita Bhatia

All advertising has to become more accountable: ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

Huella’s AIgnite promises to turbocharge open web creativity
Advertising
20 hours ago
Campaign India Team

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.