Campaign India Team
Jun 20, 2020

IPL to review Vivo, other sponsorship deals after Indo-China border tension

Vivo had taken over sponsorship rights from Pepsi 2016

The Indian Premier League took to twitter to communicate this.
The Indian Premier League took to twitter to communicate this.

The Indian Premier League has announced that it will be holding a meeting next week to discuss and review various sponsorship deals after the recent clashes with China.

Chinese smart phone manufacturer Vivo is the title sponsor of the Indian Premier League. It first took over from Pepsi in 2016 as the title sponsor. It then bid Rs 2,199 crore in 2017 to secure the title sponsorship for a five-year period starting from the 2018 edition. This year's edition which was to be played in March, April has been postponed because of the outbreak of Covid-19.

The Indian Premier League took to twitter to communicate this.  

Other IPL sponsors are:

Tata Altroz, FBB, Dream11, PayTM and Ceat.

Also read:

 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Wavemaker's Monaz Todywalla joins PHD as CEO

Replaces Jyoti Bansal who moved on in June

2 days ago

Google pulls down Paytm from Play Store

Paytm assures customers that the app will be back on 'very soon'

2 days ago

Opinion: iOS 14 and data privacy - have we finally ...

The author states how the advertising industry will be affected due to iOS14 policy changes and lists some major targeting strategies which will be impacted