Intex Technologies has announced the appointment of MagicCircle Communications as its creative agency.
MagicCircle Communications is an agency headed by former Publicis Capital CEO, Hemant Misra. Intex's creative duties was previously handled by Publicis.
The agency has also bagged MakeMyTrip and GoIbibo's business. These accounts were also handled by Publicis.
Keshav Bansal, director, Intex Technologies, said, “Intex is one of the fastest growing brands in the consumer electronics space, having attained leadership position in mobiles, multimedia speakers, power banks and LED TVs apart from other products. Keeping in mind, our plans to accelerate growth and presence across media platforms through varied campaigns this year, Hemant Misra was the absolute choice as our marketing communications partner. Being an industry veteran, Hemant doesn’t need any introduction and has earned respect owing to his vast form of work and brand associations. We have worked with him earlier when he was heading Publicis India, and so he understands the ethos and essence of Brand Intex completely. We are very happy to have him with us and are sure that together we will be able take brand Intex and MagicCircle to greater heights.”
Hemant Misra, managing director, MagicCircle, said, “We feel truly blessed by the confidence and trust reposed in us by such a large client. My team has worked really hard on INTEX in the past and the results have gladdened our hearts. It is a challenge working in these categories since they are so dynamic and competitive that we will continue to innovate and never pause at any format. We have always been treated as part of the team by the client and this motivates every member of my team to stretch both body and mind to do our best on the business.”
MagicCircle was launched on 1 May by Hemant Misra partnered by Natwar Singh and Dheeraj Renganath.