Intex Technologies has appointed Publicis to build the brand identity of Gujarat Lions. The team marks Intex's foray into the IPL, after it bagged the Rajkot franchise earlier this year.
Keshav Bansal, owner, Gujarat Lions and director, Intex Technologies, said, “We are pleased to appoint Publicis as our creative partner for Gujarat Lions. This is indeed an exciting and rare opportunity to build a new team identity quickly to compete with the more established teams in IPL. Integrating Gujarat Lions with our parent brand, Intex will help in cross-leveraging the strengths and create a strong brand recall amongst consumers."
Hemant Misra, CEO, Publicis Capital, said, “This is a rare opportunity for us. Till now we have done many IPL campaigns for brands but to handle an IPL team is a completely new experience. It will be an understatement to say we are excited, I am already having trouble assigning this internally since everyone wants to work on this brand. We look forward to helping Gujarat Lions create a unique identity for itself in the star studded IPL galaxy.”