Policybazaar appoints MagicCircle Communications

Account won without a formal multi-agency pitch

Jul 14, 2022 01:35:00 PM | Article | Campaign India Team

Policybazaar, the online insurance marketplace, has announced the appointment of MagicCircle Communications for its creative strategy duties. 
With this mandate, the agency will be responsible for scaling the brand’s business by curating results oriented communications and strategies.
No formal multi-agency pitch process was involved for this account win. 
Sai Narayan, senior director brand and marketing, PB Group, said, “Finding a communication partner who not only shares our vision for the brand but also has a robust strategy to take it to the next level was not an easy task. We are delighted and excited to have MagicCircle onboard.”
Hemant Misra, managing director, MagicCircle Communications, said, “Insurance, though crucial, never enters discussions in a household it is actively avoided. When we understood the marketing challenge that Policybazaar wants to resolve, the challenge was too tempting to ignore. Helping shape behaviour is at the heart of what we do. We look forward to a mutually rewarding partnership.”