Intex Technologies has hired Publicis Capital to handle its creative duties. The account was won following a multi-agency pitch. The mandate is to engage the youth, informed the agency, while echoing the company’s philosophy of improving quality of life.
Keshav Bansal, director, Intex, said, “We are thrilled by the market response to our innovative products which reflects in the rapid growth of our brand. I am confident that this association will not only enhance our connect with existing consumers but also increase our customer base to make Intex a household name in the country."
Hemant Misra, country head and CEO, Publicis Capital, said, “We are very excited at partnering Intex in this high excitement category. The ambition and drive at Intex is infectious and we are looking forward to making waves in this category. The width of the product portfolio will enable us to engage every young person in the country that for us is the biggest challenge and the biggest source of excitement.”