Campaign India Team
Jun 21, 2015

Intex Technologies appoints Publicis Capital

Account won following multi-agency pitch

Intex Technologies appoints Publicis Capital
Intex Technologies has hired Publicis Capital to handle its creative duties. The account was won following a multi-agency pitch. The mandate is to engage the youth, informed the agency, while echoing the company’s philosophy of improving quality of life.
 
Keshav Bansal, director, Intex, said, “We are thrilled by the market response to our innovative products which reflects in the rapid growth of our brand. I am confident that this association will not only enhance our connect with existing consumers but also increase our customer base to make Intex a household name in the country."
 
Hemant Misra, country head and CEO, Publicis Capital, said, “We are very excited at partnering Intex in this high excitement category. The ambition and drive at Intex is infectious and we are looking forward to making waves in this category. The width of the product portfolio will enable us to engage every young person in the country that for us is the biggest challenge and the biggest source of excitement.”
 
Source:
Campaign India

Related Articles

Just Published

22 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

22 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

23 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

23 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.