Samsung India’s ‘Show Them How It’s Done #withGalaxy’ campaign, created in partnership with HYBE INDIA, is expanding to Mumbai as part of a nationwide initiative focused on providing aspiring girls with a platform to showcase their talent through auditions and creator-led experiences.
The campaign has introduced Galaxy Audition Studios across 10 cities, converting selected Samsung Experience Stores into spaces for auditions, content creation and workshops. The activation includes creator-led masterclasses on the opening day in each city, encouraging participants to perform, create content and share their stories using Samsung Galaxy devices.
“At the heart of this initiative is a simple belief that every young girl in India deserves the confidence to dream big and the platform to be seen and heard on a global stage. Our partnership with HYBE INDIA is a commitment to bring that belief to life by creating meaningful opportunities for a generation ready to step forward,” said Aditya Babbar, vice president, MX business, Samsung India.
The Guwahati phase of the campaign began on April 25 and continued until May 3 at the Samsung Experience Store on GS Road, recording strong participation levels. Participants used the Galaxy S26 Ultra for activities including rehearsing routines, recording vocals and filming audition videos as part of the campaign experience.
The Mumbai leg started on May 2 and will continue until May 10 at the Samsung BKC Store. Following Mumbai, the campaign will travel to Pune from May 9 to May 17 at the Samsung Experience Store in Phoenix MarketCity, Hyderabad from May 16 to May 24 at InOrbit Mall, Bengaluru from May 23 to May 31 at Samsung Opera House and Delhi from June 6 to June 14 at the Samsung Experience Store in Connaught Place.
Further activations are scheduled in Chennai from June 20 to June 28 at Phoenix MarketCity, Ahmedabad from July 4 to July 11 at Palladium Ahmedabad, Kolkata from July 11 to July 18 at South City Mall and Chandigarh from July 18 to July 25 at Elante Mall.
As part of the wider campaign rollout, Samsung India will also integrate ‘#withGalaxy’ experience zones into HYBE INDIA’s Pop-up Parks across six high-footfall cities. The zones are designed to encourage user-generated content and hands-on engagement with the Galaxy S26 Ultra.
The campaign additionally includes three films shot on the Galaxy S26 Ultra in collaboration with HYBE INDIA. The films document the journeys of participants as they prepare for the final audition stage.
The first film, released on April 22, recorded more than one million views and an engagement rate of 2.5%. The second film, launched on April 28, focuses on audition workshop moments and participant experiences inside the stores. The third film, scheduled for release on May 5, follows participants as they transition from rehearsals to stage performances.
