Bangalore-based InMobi has announced the acquisition of US-based Sprout, a platform for creating HTML5 rich media mobile advertising. This company claims that this acquisition helps InMobi address the complexity of planning, creating, distributing, and measuring of rich media mobile ads for brands and agencies in India and globally.
Naveen Tewari, chief executive officer, InMobi said, “This acquisition reflects the growing maturity of the global mobile ad industry. Advertisers and ad agencies are looking to engage consumers through ever more immersive and interactive means – InMobi has taken the lead to deliver on this critical market requirement through the acquisition of Sprout.”
Carnet Williams, chief executive officer and co-founder, Sprout added, “InMobi’s commitment to an open and independent Sprout made them the clear choice for us. We will continue to work with all existing partners, including ad networks, globally.”
The company informed that Sprout will operate as a fully independent company working with the entire mobile advertising industry to solve the HTML5 creation and delivery problem, and will continue to expand its product in the coming months by adding workflow enhancements, analytics, and innovative new ad units.