Infibeam Inc. has handed creative duties of its .ooo domain registry to DDB Mudra West. The account was won following a multi-agency pitch and will be handled by the agency's Ahmedabad office.
.ooo (Dot-Triple-O) is a Generic Top Level Domain (gTLD) extension dedicated to entities launching or expanding an e-commerce venture, globally.
The company operates e-commerce site Infibeam.com, and in FY11, opened up a cloud-based do-it-yourself platform for retailers and merchants in India, Buildabazaar.com.
Rajiv Sabnis, executive director, DDB Mudra Group and president, DDB Mudra West, said, "This is a once-in-a-lifetime opportunity to launch a new domain across the world. It is one of the landmarks in the history of the internet. The .ooo platform allows businesses to be taken online and with the power of Infibeam behind it. Which means that everything from the name till the fame, businesses will be supported online by Infibeam. It's also a great opportunity for anyone to get a personal, online identity too. DDB Mudra is proud to partner Infibeam in this journey of creating a unique .ooo culture and ushering in a new breed of e-entrepreneurs across the world."
Advit Sahdev, head - digital marketing, Infibeam Inc., said, "With the introduction of .ooo, Infibeam now becomes part of most credible online global community to offer exceptional opportunities to create successful brand identities. We are happy to have DDB Mudra as our creative partner and are confident in their expertise to deliver results."