Ultra Play OTT, the Hindi-exclusive OTT platform from Ultra Media & Entertainment Group, has launched a spoof-style digital ad titled ‘An Interview Gone Filmy’ to mark International HR Day. Built around the platform’s ongoing ‘#HarPalFilmy’ positioning, the campaign uses humour and Bollywood references to explore workplace stress, long working hours and the role of entertainment in everyday life.
The digital film transforms a routine job interview into a Bollywood-inspired exchange, with the candidate unintentionally responding to interview questions using popular Hindi film titles. As the interaction progresses, titles including ‘R Rajkumar’, ‘Tezaab’, ‘Banarasi Babu’, ‘Kaali Charan’, ‘Narsimha’, ‘Virasat’, ‘Namak Haraam’, ‘Kuwara Baap’, ‘Apna Sapna Money Money’, ‘Betaab’ and ‘Ghajini’ become part of the conversation, creating confusion for the interviewer while driving humour for viewers.
The campaign has been conceptualised in-house and aims to reinforce how Bollywood cinema naturally integrates into everyday conversations, emotions and stressful moments. Through the ad, Ultra Play OTT positions cinema as an instinctive source of comfort and escapism for audiences across generations.
The communication also reflects broader conversations around workplace burnout, hybrid work culture and mental fatigue. By placing familiar film references within a professional setting, the campaign attempts to connect with audiences navigating demanding work environments and fast-paced routines.
Sushilkumar Agrawal, founder and ceo, Ultra Media & Entertainment Group, said, “Bollywood has always been a part of our everyday lives, sometimes in ways we don’t even notice. With this campaign, we wanted to capture that instinctive connection in a fun and relatable way. ‘Har Pal Filmy’ is not just about the films we watch, but the way cinema becomes a part of who we are, even in the most unexpected moments like an interview.”
Brinda Agrawal, cmo, Ultra Media & Entertainment Group, added, “Today’s audiences are constantly balancing work pressure, long hours, and fast-paced routines. With ‘An Interview Gone Filmy’, we wanted to create a light-hearted digital ad that instantly feels relatable while reminding people how cinema continues to be a simple source of comfort, humour, and connection in everyday life.”
The campaign will be amplified across digital and social media platforms through workplace-themed content designed to encourage audience engagement and relatability. It forms part of Ultra Play OTT’s broader ‘#HarPalFilmy’ campaign, which focuses on how cinema influences day-to-day experiences and conversations.
Ultra Media & Entertainment Group, established in 1982, continues to expand its digital entertainment offerings through regional and language-focused OTT platforms. Alongside Ultra Play OTT, the company operates Ultra Jhakaas, a Marathi regional OTT platform, and Ultra Gaane, an audio and video music streaming platform.
Ultra Play OTT currently reaches audiences across India, particularly in Delhi, Mumbai and Hindi-speaking markets, while also recording viewership from international regions including the UAE, US, UK, Australia, Canada, Saudi Arabia and New Zealand. The platform offers more than 5,000 hours of content across over 1,800 Hindi film titles and is available at INR 19 per week.
