India trusts media: Edelman Trust Barometer

According to the 10th Edelman Trust Barometer, respondents in India give all forms of media higher scores for credibility than other countries in the APAC region. The report also states that, in India, 49% of Indian opinion leaders are concerned about business in India (even before the Satyam news broke). CEO credibility in India has fallen marginally (from 66% to 60%).

by Campaign India Team