Campaign India Team
Mar 15, 2023

India ranks third as WARC's most awarded country for media

Wavemaker's 'Not just a Cadbury ad' is the 10th most awarded campaign for media excellence

India ranks third as WARC's most awarded country for media
Warc has rolled out its 'Media 100 Ranking' list for 2022.
 
According to the report, India ranks third amongst the countries for media, with the USA topping the list. 
 
Cadbury's 'Not just a Cadbury ad' by Wavemaker Mumbai bags the 10th place in the top campaigns for the media excellence category. 
 
Among the top agencies for media list, Wavemaker's Mumbai office was ranked fourth, while Mindshare's Mumbai office was eighth. 
 
EssenceMediacom ranks first in the top networks for media list, whereas WPP takes the lead in the top holding companies for the media category.
 
Unilever tops the advertisers for media list, while Mondelez International is second.  
 
The ranking is produced by combining the results of the industry’s global and regional media award shows of 2022. 
 
Amy Rodgers, head, WARC Creative, said, “This year, the top campaigns aimed to inform and educate through strong media strategies. The #1 campaign, ‘Break of Silence’, used TV to educate the audience on the experiences of deaf people. Liquid Billboard for adidas ranked #2 used out-of-home innovatively and creatively to help the brand stand out from the crowd; and the #9 campaign, ‘Fintropolis’ for Ally turned to gaming to teach young people about financial management.” 
 
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

14 hours ago

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

17 hours ago

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

18 hours ago

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.