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11 hours ago
Marketers using experiments doubled from 18% to 36% last year
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
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Campaign roundup: Week of 12 May
The latest ad films and campaigns from brands like Avaada, SW Network, Tribes Communication, Interio, Sun Pharma, Kingston Technology, Blum India, Hindustan Coca-Cola Beverages (HCCB), Hershey India, Lux Cozi, and more, in our weekly roundup.
