Campaign India Team
Mar 23, 2024

Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

The agency also bagged the Grand Emvie for Mondelēz India Foods, while Mondelēz itself was bestowed the 'Best Media Client of the Year' accolade

Wavemaker took home the top gong at the Emvies 2024
Wavemaker took home the top gong at the Emvies 2024
Wavemaker retained the ‘Media Agency of the Year’ title at the 24th edition of The Advertising Club’s Emvies held in Mumbai on 22 March. This is the third time in a row that the agency has bagged the coveted title, having won it in 2023 and 2022 previously. 
 
The awards celebrating innovative and path-breaking media campaigns, with a focus on innovation, strategy, research, and seamless integration from the past year, witnessed one Grand Emvie, 44 Gold and 68 Silver Emvie trophies being presented to winners in addition to 88 Bronze winners receiving recognition. 
 
Wavemaker India, with a tally of 665 points, also bagged the Grand Emvie, as Mondelēz India Foods garnered 440 points to be declared as the 'Best Media Client of the Year’. 
 
The Grand Emvie was for Mondelēz India Foods' Cadbury Celebrations—Cadbury '#MyBirthdaySong', transforming the classic birthday melody into personalised harmonies with the fusion of generative AI for eight billion people, in the category of Best Media Innovation: Best Use of AI for a Media Solution.



Mindshare with 460 points stood second and EssenceMediacom with 325 points came third.
 
The Emvie for Diversity Equality & Inclusion (DE&I) was awarded to Mindshare for Dove’s 'Stop The Beauty Test'.
 
The Young Emvie of The Year was awarded to Mindshare’s Rowena Rodrigues for 'Dove—Crafting Cannes-worthy Brilliance'.
 
 
Rana Barua, group CEO of Havas India, South East, and North Asia, and president of The Advertising Club, said, “The calibre of work showcased at the EMVIE this year was truly phenomenal. Standing out in their unique ways, each entry exemplified the exceptional quality of work our industry professionals consistently maintain, reaching global standards. We are delighted to celebrate these winners, whose creativity and strategic brilliance set a new standard for excellence. A heartfelt congratulations to all the winners for raising the bar in the media industry!”
 
Punitha Arumugam, chairperson, Emvies Committee said, “The work submitted for Emvies continues to astound us. Each year, the innovative and ingenious campaigns elevate the industry's brilliance to new heights. A huge congratulations to this year's winners! The quality of work witnessed sets a remarkable standard in the media industry, and we are thrilled to see where the continuing work takes the industry next.”
 
Emvies 2024 Results
           
S. No. Company Name Brand Entry Title Client Company Metal
01. Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene
1 Wavemaker India Colgate Visible White O2 #SmileOutLoud Colgate Palmolive India Ltd. Gold
2 Mindshare Dove Breaking Beauty Barriers: Dove's Triumph in Scaling the 'Stop the Beauty Test' Campaign through Innovative Strategies Hindustan Unilever Limited Silver
           
02. Best Media Strategy - Consumer Products - Beverages and drinks
1 Rapport Taj Mahal Taj Mahal “Megh Santoor” Hindustan Unilever Limited Gold
2 Mindshare Horlicks Diabetes Plus Horlicks Diabetes Plus - Nourishing a Healthier Tomorrow Hindustan Unilever Limited Gold
3 EssenceMediacom Coca-Cola Coke Studio: Apna Sunao Coca-Cola India Silver
4 EssenceMediacom Sprite Sprite: Hasi Ke Bulbule Coca-Cola India Bronze
5 Wavemaker India Bisleri Water Most Trusted Brand to the Most Used Brand BISLERI INTERNATIONAL PVT. LTD. Bronze
           
03. Best Media Strategy - Consumer Products - Confectionary and food
1 Wavemaker India Cadbury Celebration Transforming classic birthday melody into personalized harmonies Mondelēz India Foods Pvt. Ltd. Gold
2 Wavemaker India Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports Mondelēz India Foods Pvt. Ltd. Silver
3 Mindshare Britannia Milk Bikis Milk Bikis Flashback pack - Going down memory lane... Britannia Industries Limited Silver
4 Wavemaker India Cadbury 5 Star 5Star's mush detector - An innovative tool that helped Single's Escape Valentine's Day - 5Star Multiple Category Mondelēz India Foods Pvt. Ltd. Silver
5 Wavemaker India Cadbury Celebrations Transforming the Cadbury Celebrations box into #ShopsForShopless Mondelēz India Foods Pvt. Ltd. Bronze
6 Wavemaker India Oreo #BringBack2011 - Oreo's Resonant Triumph in Cricketing Nostalgia Mondelēz India Foods Pvt. Ltd. Bronze
           
04. Best Media Strategy - Consumer Products - Others
1 Mindshare Sunlight Sunlight- Returning colors to the cultural Hindustan Unilever Limited Silver
           
05. Best Media Strategy - Consumer Durables - Tech Products
1 Omnicom Media Group Apple Showcasing iPhone's camera supremacy through unparalleled cinematic experiences. Apple Silver
           
06. Best Media Strategy - Consumer Durables - Other Products
1 Mindshare UltraTech Cement Ghar Ek Mauka Ek UltraTech Cement Limited Bronze
           
07. Best Media Strategy - Services
1 EssenceMediacom Google Search Google Search with your Voice, Eyes and Fingertips Google India Gold
2 Mindshare HUL Shikhar App AI prescribes how to conquer Shikhar Hindustan Unilever Limited Silver
3 Lodestar UM Spotify Podcast Pe Suna Kya! Spotify India Silver
4 Wavemaker India Dream11 Sirf Dekhenge Nai Ab #SabKhelenge SPORTA TECHNOLOGIES PRIVATE LIMITED Bronze
5 Starcom Lenskart Lenskart:  Shark Tank Lenskart Bronze
           
08. Best Media Strategy - Media
1 EssenceMediacom Google Search Google Search with your Voice, Eyes and Fingertips Google India Silver
2 Wavemaker India JioCinema On Your Marks, Get Set, RACE: Blueprint for Excellence VIACOM 18 MEDIA PVT. LTD. Bronze
           
09. Best Digital Strategy
1 Wavemaker India Cadbury Celebrations Transforming the Cadbury Celebrations box into #ShopsForShopless Mondelēz India Foods Pvt. Ltd. Gold
2 Wavemaker India Cadbury Celebration Transforming classic birthday melody into personalized harmonies Mondelēz India Foods Pvt. Ltd. Gold
3 Mindshare Dove Breaking Beauty Barriers: Dove's Triumph in Scaling the 'Stop the Beauty Test' Campaign through Innovative Strategies Hindustan Unilever Limited Silver
4 Wavemaker India Cadbury Oreo Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments Mondelēz India Foods Pvt. Ltd. Silver
5 EssenceMediacom Coca-Cola Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali Coca-Cola India Silver
6 EssenceMediacom Thums Up Jab Bhi Khao Biryani Make It Toofani Coca-Cola India Silver
7 EssenceMediacom Thums Up Dekho Wicket Se Cricket Coca-Cola India Bronze
8 EssenceMediacom Youtube Keeping pace with pop culture mirrors running in a never ending relay race! Google India Bronze
9 Lodestar UM Spotify Podcast Pe Suna Kya! Spotify India Bronze
10 Wavemaker India Tata Salt Desh ke Liye - Har Sawal Uthega Tata Consumer Products Limited Bronze
11 Wavemaker India Luminous Inverter & Battery Bijli Gul 2.0 - Power Off, Luminous On Luminous Power Technologies Pvt. Ltd. Bronze
12 Mindshare Brooke Bond Red Label Natural Care RED LABEL NATURAL CARE – CARE STATION - Cup Of Care Hindustan Unilever Limited Bronze
13 Mindshare Dove Hair Care Elevating Beauty: Dove's Unveiling of a Dynamic Digital Portfolio Strategy Hindustan Unilever Limited Bronze
           
10. Best Media Innovation : Television
1 Mindshare Britannia Marie Gold Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS Britannia Industries Limited Gold
2 Wavemaker India Vodafone Idea Hacking India's biggest reality show to drive performance goals Vodafone Idea Ltd. Silver
3 EssenceMediacom Airtel 5G Plus Look Maa! I am on TV Bharti Airtel Bronze
           
11.Best Media Innovation : Print - Dailies & Magazines
1 Mindshare UltraTech Yashasvi Pradhan – Cementing Trust For Lifetime UltraTech Cement Limited Silver
2 Madison Media HIT CIK MAAROOO! Newspaper se nahi, Laal HIT se! Godrej Industries Limited Silver
3 Initiative Media Pulsar N160 Using Print for Moment Marketing Bajaj Auto Ltd. Bronze
           
12.Best Media Innovation : Out of Home & Ambient Media & Cinema
1 Madison Media HIT CIK Award Title Home Invasion: Laal HIT's Ambient Media Masterstroke Godrej Industries Limited Gold
2 Rapport Taj Mahal Taj Mahal "Megh Santoor" Hindustan Unilever Limited Silver
3 Omnicom Media Group Apple iPhone to cinema screen - Shot on iPhone by Vishal Bhardwaj Apple Silver
4 Wavemaker India Cadbury 5 Star Mush Detector - escape the Valentines Day mush Mondelēz India Foods Pvt. Ltd. Bronze
5 Wavemaker India Cadbury Celebrations Cadbury Celebrations #MyBirthdaySong: AI-Driven Cinematic Spectacle that redefined Birthday celebrations forever! Mondelēz India Foods Pvt. Ltd. Bronze
6 Madison Media Tata Altroz iCNG OMG its CNG Tata Motors Bronze
           
13. Best Media Innovation - Audio
1 Mindshare UltraTech Cement Baat Ghar Ki with Ravi Kishan UltraTech Cement Limited Silver
           
14. Best Media Innovation : Digital - Paid Search
1 Wavemaker India JioCinema DIGITAL INDIA KA DIGITAL IPL! VIACOM 18 MEDIA PVT. LTD. Gold
2 Wavemaker India Vodafone Idea Leveraging data to move from platform conversions to offline activations Vodafone Idea Ltd. Bronze
           
15. Best Media Innovation : Digital - SEO
1 Mindshare BeBeautiful BeBeautiful: Your Online Beauty Concierge Hindustan Unilever Limited Gold
2 HiveMinds Murf AI Murf AI Murf AI Silver
3 Zenith Media MyNestle 7.2 million Impressions and Counting: MyNestle's Extraordinary Year-Long Organic Success Story! Nestlé India Ltd. Bronze
4 Zenith Media AskNestle AskNestle Shines with 104% Organic Boost, Where Hindi Traffic Takes the Lead with Impressive 55% Share! Nestlé India Ltd. Bronze
           
16. Best Media Innovation : Digital - Social Media
1 Wavemaker India Cadbury Celebration Transforming classic birthday melody into personalized harmonies Mondelēz India Foods Pvt. Ltd. Gold
2 Wavemaker India Cadbury 5 Star 5 Star is everywhere Mondelēz India Foods Pvt. Ltd. Silver
3 Wavemaker India ConfirmTkt ConfirmTkt Won The World Cup Confirm Ticket Online Solutions Pvt Ltd Silver
4 Wavemaker India Absolut Glassware AbsolutAlly Playbook: Helping the LGBTQIA+ Community voice their feelings and enlightening the society on how to the ask questions about them the right way via social media. Pernod Ricard India Pvt. Ltd. Silver
5 Initiative Media Sunfeast Dark Fantasy Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies ITC Limited Bronze
6 Mindshare Dove How Old Were You? Hindustan Unilever Limited Bronze
7 EssenceMediacom Thums Up Dekho Wicket Se Cricket Coca-Cola India Bronze
8 Lodestar UM Spotify Podcast Pe Suna Kya! Spotify India Bronze
           
17. Best Media Innovation : Digital - Mobile / hand held devices
1 Mindshare Dove Dove Thumbstopping Beauty Biases Hindustan Unilever Limited Gold
2 Wavemaker India Cadbury 5 Star 5 Star is everywhere Mondelēz India Foods Pvt. Ltd. Gold
3 Starcom WhatsApp WhatsApp Changes India’s Perception of Privacy​ META Silver
4 Wavemaker India Cadbury Celebrations Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies with just a scan Mondelēz India Foods Pvt. Ltd. Silver
5 Wavemaker India Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports Mondelēz India Foods Pvt. Ltd. Bronze
6 Mindshare Disney + Hotstar Disney + Hotstar x Swiggy -  The Dragon innovates an advertising inventory! Disney Star Bronze
7 Wavemaker India Cadbury 5Star 5Star's mush detector - An innovative tool that helped Single's Escape Valentine's Day - 5Star Multiple Category Mondelēz India Foods Pvt. Ltd. Bronze
8 Lodestar UM Spotify Podcast Pe Suna Kya! Spotify India Bronze
           
18. Best Media Innovation : Digital - Display
1 Mindshare Dove Dove Thumbstopping Beauty Biases Hindustan Unilever Limited Gold
2 Wavemaker India Cadbury 5 Star 5 Star is everywhere Mondelēz India Foods Pvt. Ltd. Silver
3 Wavemaker India Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports Mondelēz India Foods Pvt. Ltd. Bronze
           
19. Best Media Innovation : Digital - Video
1 Wavemaker India Cadbury 5 Star 5 Star is everywhere Mondelēz India Foods Pvt. Ltd. Gold
2 Wavemaker India Cadbury Oreo Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments Mondelēz India Foods Pvt. Ltd. Silver
3 EssenceMediacom Google Search Democratizing the use of Google Voice Search through India's first Voice Enabled brand experience on OTT Google India Silver
4 Mindshare Dove How Old Were You? Hindustan Unilever Limited Silver
5 Omnicom Media Group Apple Vishal Bhardwaj shot 'Fursat' on an iPhone and India watched it online, 151Mn times! Apple Bronze
6 Mindshare Lakme Lakme becomes the 'unofficial' makeup sponsor of Cannes Film Festival Hindustan Unilever Limited Bronze
           
20. Best Media Innovation : Digital - Multiple Platform
1 Wavemaker India Bournvita Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents Mondelēz India Foods Pvt. Ltd. Gold
2 EssenceMediacom Coca-Cola Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali Coca-Cola India Gold
3 Mindshare Vim Vim Black- Dishwashing for men! Hindustan Unilever Limited Silver
4 Wavemaker India Luminous Inverter & Battery Bijli Gul 2.0 - Power Off, Luminous On Luminous Power Technologies Pvt. Ltd. Silver
5 Mindshare Dove Dove Stop The Beauty Test Hindustan Unilever Limited Silver
6 Omnicom Media Group Apple Launch it like a Bollywood film - Shot on iPhone by Vishal Bhardwaj Apple Bronze
7 Wavemaker India Cadbury Celebrations Transforming the Cadbury Celebrations box into #ShopsForShopless Mondelēz India Foods Pvt. Ltd. Bronze
8 Wavemaker India Cadbury 5 Star 5 Star is everywhere Mondelēz India Foods Pvt. Ltd. Bronze
9 Wavemaker India Cadbury Celebrations Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies Mondelēz India Foods Pvt. Ltd. Bronze
           
21. Best Media Innovation : Digital - Voice
1 Wavemaker India Cadbury Celebrations Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the power of Ai Voice Mondelēz India Foods Pvt. Ltd. Gold
2 Wavemaker India Oreo Oreo SIWO: Using Gen AI & ML to Turn Speechless Situations into Playful Moments Mondelēz India Foods Pvt. Ltd. Bronze
           
22. Best Media Innovation : Use of Digital for Brand Building
1 Wavemaker India Cadbury 5 Star 5 Star is everywhere Mondelēz India Foods Pvt. Ltd. Gold
2 Wavemaker India Cadbury Celebration Transforming classic birthday melody into personalized harmonies Mondelēz India Foods Pvt. Ltd. Gold
3 Mindshare Dove Dove Stop The Beauty Test Hindustan Unilever Limited Gold
4 EssenceMediacom Coca-Cola Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali Coca-Cola India Silver
5 Wavemaker India Tata Salt Desh ke Liye - Har Sawal Uthega Tata Consumer Products Limited Silver
6 Wavemaker India Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports Mondelēz India Foods Pvt. Ltd. Bronze
7 EssenceMediacom Thums Up #HarHaathToofan Coca-Cola India Bronze
8 Wavemaker India Netflix Laughing to the Top: The Netflix Journey through Memes Netflix Bronze
9 Wavemaker India Seagram's Royal Stag Packaged Drinking Water Royal Stag: Billion Films for a Billion Fans Pernod Ricard India Pvt. Ltd. Bronze
10 EssenceMediacom Sprite Sprite: Hasi Ke Bulbule Coca-Cola India Bronze
           
23. Best Media Innovation : Use of Digital for Performance
1 Mindshare Upstox THE NET PRACTICE OF STOCK TRADING RKSV Securities Pvt Ltd Gold
2 Mindshare Castrol Auto Service Munnabhai CAS bole toh Complete Auto Service by Castrol Castrol India Silver
3 EssenceMediacom Thums Up Jab Bhi Khao Biryani Make It Toofani Coca-Cola India Bronze
4 Wavemaker India Cadbury Oreo Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments Mondelēz India Foods Pvt. Ltd. Bronze
           
24. Best Media Innovation : Use of E-Com Market Places
1 Mindshare HUL SHIKHAR CIRCUIT BOLEGA TOH SUNEGA INDIA Hindustan Unilever Limited Silver
2 Mindshare Horlicks Mother Plus Horlicks Mother's Plus - Delivering a healthier future Hindustan Unilever Limited Bronze
3 Wavemaker India Cadbury Celebrations #ShopsForShopless Mondelēz India Foods Pvt. Ltd. Bronze
           
25. Best Media Innovation : Use of Connected TVs
1 Omnicom Media Group Nivea Big Screen Better Result: NIVEA Gel Body Lotion CTV Maximization strategy Beiersdorf Bronze
           
26. Best Media Innovation : Best Use of Emerging Technology (excluding AI) for a Media Solution
1 Rapport Taj Mahal Taj Mahal "Megh Santoor" Hindustan Unilever Limited Gold
2 EssenceMediacom Coca-Cola Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali Coca-Cola India Silver
3 Wavemaker India Cadbury Celebrations #ShopsForShopless Mondelēz India Foods Pvt. Ltd. Silver
4 EssenceMediacom Airtel 5G Plus Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV Bharti Airtel Silver
5 Wavemaker India Cadbury Gems Cadbury Gems Junior NFT Mondelēz India Foods Pvt. Ltd. Bronze
6 Mindshare Vim Vim Black- Breaking stereotypes in the kitchen and in tech Hindustan Unilever Limited Bronze
7 Mindshare Upstox THE NET PRACTICE OF STOCK TRADING RKSV Securities Pvt Ltd Bronze
           
27. Best Media Innovation : Best Use of AI for a Media Solution
1 Mindshare Dove Dove Thumbstopping Beauty Biases Hindustan Unilever Limited Silver
2 Wavemaker India Cadbury Oreo Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments Mondelēz India Foods Pvt. Ltd. Silver
           
28. Best Media Innovation : Best Use of Influencer Marketing for a brand
1 EssenceMediacom Coca-Cola Coke Studio: Apna Sunao Coca-Cola India Gold
2 EssenceMediacom Coca-Cola Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali Coca-Cola India Gold
3 EssenceMediacom Limca Sportz Limca Sportz: Ruk Mat Coca-Cola India Silver
4 EssenceMediacom Thums Up Jab Bhi Khao Biryani Make It Toofani Coca-Cola India Silver
5 Wavemaker India Absolut Glassware AbsolutAlly Playbook: Using Influencers voice to how LGBTQIA+ Community feels, and to enlighten the society to the "Ask questions the right way" to the community Pernod Ricard India Pvt. Ltd. Silver
6 Wavemaker India Seagram's Royal Stag Packaged Drinking Water Royal Stag: Billion Films for a Billion Fans Pernod Ricard India Pvt. Ltd. Silver
7 Wavemaker India Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports Mondelēz India Foods Pvt. Ltd. Bronze
8 Wavemaker India Sun Pharmaceutical Industries Ltd Hopes Restored, Heroes Honored Sun Pharmaceutical Industries Ltd Bronze
9 Wavemaker India ConfirmTkt ConfirmTkt Won The World Cup Confirm Ticket Online Solutions Pvt Ltd Bronze
10 Mindshare Lakme Lakme becomes the 'unofficial' makeup sponsor of Cannes Film Festival Hindustan Unilever Limited Bronze
11 Wavemaker India Colgate Visible White O2 #SmileOutLoud Colgate Palmolive India Ltd. Bronze
           
29. Best Media Innovation : Events / Experiential Marketing
1 Mindshare SBI Life The Most Ignored Rider! SBI Life Gold
2 Rapport Taj Mahal Taj Mahal "Megh Santoor" Hindustan Unilever Limited Gold
3 Madison Media Mountain Dew #ConquerWithCourage Pepsico India Holdings Pvt. Ltd. Silver
4 Mindshare Sunlight Rongin Protekdin- Sunlight unlocks a world of colour Hindustan Unilever Limited Silver
5 Mindshare Brooke Bond Red Label #CupofCare Hindustan Unilever Limited Silver
6 Wavemaker India Tata Salt Desh ke Liye - Har Sawal Uthega Tata Consumer Products Limited Bronze
7 Havas Media Group Swiggy Swiggy Bhog Elo Ghorey Swiggy Bronze
           
30. Best Media Innovation : Direct Marketing
1 Mindshare Dove Dove Thumbstopping Beauty Biases Hindustan Unilever Limited Gold
2 Wavemaker India Tata Salt Desh ke Liye - Har Sawal Uthega Tata Consumer Products Limited Bronze
           
31. Best Media Innovation : Branded Content - Use of Branded content in film, TV, music video, sponsorship
1 Initiative Media Pulsar N160 Turning TV into a Performance medium Bajaj Auto Ltd. Silver
2 Lodestar UM GCMMF(Amul) Amul MasterChef India Gujarat Co-operative Milk Marketing Federation Ltd. Silver
3 Wavemaker India Oreo #BringBack2011 - Oreo's Resonant Triumph in Cricketing Nostalgia Mondelēz India Foods Pvt. Ltd. Silver
           
32. Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social
1 Omnicom Media Group Apple First ever Bollywood film, fully shot on an iPhone by Vishal Bhardwaj Apple Gold
2 EssenceMediacom Coca-Cola Coke Studio: Your Stage, Your Story Coca-Cola India Gold
3 Lodestar UM GCMMF (Amul) How Amul buzzed amongst GEN Z with an off-beat  Sports Mantra Gujarat Cooperative Milk Marketing Federation Ltd. Silver
4 Wavemaker India Center fresh Chewing Gum Turns Into A Jukebox Perfetti Van Melle Bronze
5 Mindshare Dove Dove Stop The Beauty Test Hindustan Unilever Limited Bronze
6 Mindshare Upstox THE NET PRACTICE OF STOCK TRADING RKSV Securities Pvt. Ltd. Bronze
7 Wavemaker India Bournvita Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents Mondelēz India Foods Pvt. Ltd. Bronze
           
33. Best Media Innovation : Rural Activation
1 Mindshare UltraTech Yashasvi Pradhan - A Tale Of Breaking Clutter and Building Trust UltraTech Cement Limited Bronze
           
34. Best Media Innovation : Sponsorships
1 Wavemaker India Dream11 Sirf Dekhenge Nai Ab #SabKhelenge SPORTA TECHNOLOGIES PRIVATE LIMITED Gold
2 Wavemaker India Vodafone Idea Hacking India's biggest reality show to drive performance goals Vodafone Idea Ltd. Gold
3 Lodestar UM GCMMF(Amul) Amul MasterChef India Gujarat Co-operative Milk Marketing Federation Ltd. Silver
4 Mindshare Upstox THE NET PRACTICE OF STOCK TRADING RKSV Securities Pvt. Ltd. Silver
5 EssenceMediacom Sprite Sprite: Hasi Ke Bulbule Coca-Cola India Bronze
6 EssenceMediacom Airtel 5G Plus Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV Bharti Airtel Bronze
7 Wavemaker India Cargill Gemini A COOKING OIL BRAND THAT ENCOURAGES WOMEN TO GO  BEYOND THE KITCHEN TO FIND HER 'EK AUR PEHCHAN Cargill India Pvt. Ltd. Bronze
8 Lodestar UM Finolex Pipes Finolex Pipes- Pipes ka Bigg Boss Finolex Industries Bronze
           
35. Best Media Research / Analytics using proprietary data
1 Lodestar UM Mahindra and Mahindra Futurescope – An audience first lens on media innovation Mahindra and Mahindra Silver
2 Lodestar UM Mahindra and Mahindra MasterConnect – the science of multiscreen planning for brands Mahindra and Mahindra Bronze
           
36. Best Media Research / Analytics using existing data
1 Mindshare Dove Dove Thumbstopping Beauty Biases Hindustan Unilever Limited Silver
2 Havas Media Group Dominos Media Playbook for Growth Jubilant FoodWorks Silver
           
37. Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology
1 Mindshare Hindustan Unilever Mass Customization using 1P Hindustan Unilever Limited Gold
2 Mindshare Dove Dove Thumbstopping Beauty Biases Hindustan Unilever Limited Silver
3 Lodestar UM Tata Motors Performance Predictor – a tool to maximize ROI on sports sponsorships based on predictive analytics of live TV broadcast viewership metrics. Tata Motors Silver
4 Zenith Media Sting How Sting leveraged First Party Data To Run a Multi Platform Campaign on YouTube, Meta and TTD and DV360 Pepsico India Holdings Pvt. Ltd. Bronze
5 EssenceMediacom Google Driving brand preference, one data packet at a time Google India Bronze
           
38. Best Integrated Campaign : Consumer Products - Cosmetics, toiletries, personal hygiene
1 Mindshare Dove Dove Stop The Beauty Test Hindustan Unilever Limited Silver
           
39. Best Integrated Campaign : Consumer Products - Beverages and drinks
1 EssenceMediacom Coca-Cola Coke Studio: Apna Sunao Coca-Cola India Gold
2 Wavemaker India Bournvita Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents Mondelēz India Foods Pvt. Ltd. Gold
3 Wavemaker India Seagram's Royal Stag Packaged Drinking Water Royal Stag: Billion Films for a Billion Fans Pernod Ricard India Pvt. Ltd. Silver
4 EssenceMediacom Thums Up Dekho Wicket Se Cricket Coca-Cola India Bronze
5 EssenceMediacom Sprite Sprite: Hasi Ke Bulbule Coca-Cola India Bronze
           
40. Best Integrated Campaign : Consumer Products - Confectionary and food
1 Wavemaker India Cadbury Celebration Transforming classic birthday melody into personalized harmonies Mondelēz India Foods Pvt. Ltd. Gold
2 Wavemaker India Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports Mondelēz India Foods Pvt. Ltd. Gold
3 Madison Media Saffola Life Saffola - Inspiring Young India to take Roz Ka Healthy Step Marico Ltd. Silver
4 Mindshare BRITANNIA MILK BIKIS Milk Bikis Flashback pack - Going down memory lane… Britannia Industries Limited Bronze
           
41. Best Integrated Campaign : Consumer Products - Others
1 EssenceMediacom Ariel Ariel ‘See the Signs, ShareTheLoad’ Procter & Gamble Gold
2 DDB MUDRA MAX PVT. LTD. GULF Superfleet A Safety Net for India’s “37th Caste” Gulf Oil Lubricants India Limited Silver
3 Mindshare Sunlight Rongin Protekdin- Sunlight revives the colours of West Bengal Hindustan Unilever Limited Bronze
           
42. Best Integrated Campaign - Consumer Durables - Tech Products
1 Omnicom Media Group Apple Launch it like a Bollywood film - Shot on iPhone by Vishal Bhardwaj Apple Bronze
           
43. Best Integrated Campaign : Consumer Durables - Other  Products
NO METAL AWARDED
           
44. Best Integrated Campaign : Services
1 EssenceMediacom Google Search Google Search- Integrating Search with Human Senses Google India Gold
2 Starcom WhatsApp WhatsApp Changes India’s Perception of Privacy META Silver
3 EssenceMediacom Google Either you, a loved one or an acquaintance have been scammed! Google India Bronze
           
45. Best Integrated Campaign : Media
1 EssenceMediacom Google Search Google Search- Integrating Search with Human Senses Google India Silver
2 mSix&partners Sony Liv Rocket Boys 2: the power of satellites bridging History and Entertainment Culver Max Entertainment Private Limited Bronze
           
46. EMVIE for Diversity Equality & Inclusion (DE&I)
1 Mindshare Dove Dove Stop The Beauty Test Hindustan Unilever Limited Gold
2 Mindshare Britannia Marie How Marie has been championing equality & inclusivity for the Indian Nari! Britannia Industries Limited Bronze
3 Wavemaker India Starbucks Call me Arpita and not Arpit. Starbucks Bronze
           
47. Best Ongoing Media Campaign
1 Wavemaker India Cadbury Celebrations Cadbury Celebrations' Unwavering Support for Local Businesses! Mondelēz India Foods Pvt. Ltd. Gold
2 EssenceMediacom Ariel Ariel ‘See the Signs, ShareTheLoad’ Procter & Gamble Gold
3 Mindshare Dove Dove Stop The Beauty Test Hindustan Unilever Limited Bronze
4 Wavemaker India Cadbury Dairy Milk A Perpetual Symphony of Consumer Co-Creation of India's Next Cadbury Mondelēz India Foods Pvt. Ltd. Bronze
5 EssenceMediacom Google Search Google Search's Effort to  Democratize Internet with Multimodal Search Google India Bronze
           
48. EMVIE for Responsible Advertising (Privacy)
1 Mindshare Castrol Auto Service Munnabhai CAS bole toh Complete Auto Service by Castrol Castrol India Bronze
           
49. EMVIE for Good
1 Mindshare Dove Dove Stop The Beauty Test Hindustan Unilever Limited Gold
2 Wavemaker India Cadbury Celebration Cadbury Celebration - #ShopForShopless Mondelēz India Foods Pvt. Ltd. Silver
3 Wavemaker India Bournvita Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents Mondelēz India Foods Pvt. Ltd. Silver
4 EssenceMediacom Google Either you, a loved one or an acquaintance have been scammed! Google India Bronze
5 Havas Media Group Swiggy Swiggy Bhog Elo Ghorey Swiggy Bronze
6 Wavemaker India Absolut Glassware AbsolutAlly: Challenging Stereotypes, Building Allies, and Transforming India for the LGBTQIA+ community Pernod Ricard India Pvt. Ltd. Bronze
           
The GRAND EMVIE goes to    
Wavemaker India & Mondelēz India Foods Pvt. Ltd.
for Cadbury Celebrations - Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people.
In the category Best Media Innovation : Best Use of AI for a Media Solution
 
BEST MEDIA CLIENT OF THE YEAR :  Mondelēz India Foods Pvt. Ltd.    
           
BEST MEDIA AGENCY OF THE YEAR :  Wavemaker India    
           
           
50. EMVIE for Best Implementation Team of the Year
1 Mindshare Dove Dove Thumbstopping Beauty Biases Hindustan Unilever Limited Gold
           
51. EMVIE for Best Media Buying Team of the Year
1 Mindshare Britannia Industries Limited Britannia ROI Warriors Britannia Industries Limited Gold
2 Mindshare Hindustan Unilever Limited Being Righteous , Being Revolutionary , Being Rapturous Hindustan Unilever Limited Silver
3 Initiative Media Amazon Frugal Tales-Navigating Media Efficiency Adventures Amazon Seller Services Pvt. Ltd. Silver
4 Wavemaker India Colgate Palmolive Sweat behind 100 million smiles. Colgate Palmolive India Ltd. Bronze
           
52. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing
1 Tonic Worldwide Nutralite Nutraverse — World's first cookery show in the Metaverse Zydus Wellness Products Limited Gold
           
53. Young EMVIE Of The Year
S. No. Company Name Name of the Person Brand - Entry Title Client Company Metal
1 Mindshare   Rowena Rodrigues  Dove - Crafting Cannes-worthy Brilliance! Hindustan Unilever Limited Gold
2 Wavemaker India  Shivani Kamal  Cadbury Oreo & Cadbury Bournvita - Staying playful while Breaking Norms: With Two Brands, One Mission - Celebrate India's Colorful Spirit Mondelēz India Foods Pvt. Ltd. Silver
3 Wavemaker India  Shreya Mishra  Cadbury Dairy Milk, 5star, Oreo - Shreya's Expedition of making youngistan heart the happiness by doing nothing Mondelēz India Foods Pvt. Ltd. Silver
4 Wavemaker India  Priyanka Joshi   Cadbury Celebrations & Cadbury 5Star - The Chief Solutions Officer Mondelēz India Foods Pvt. Ltd. Bronze
           

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

2 days ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

2 days ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

3 days ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.