Tanishtha Kaura

When packaging talks, who's listening?
Marketing
May 13, 2025
Tanishtha Kaura

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.

The role of AI in influencer marketing: A boon or bane?
Marketing
Mar 18, 2024
Tanishtha Kaura

The role of AI in influencer marketing: A boon or bane?

DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities and challenges

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