cadbury
Cadbury 5 Star gives the AI revolution a humorous pushback
It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.
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AI in ads: Boosting brands or breaking trust?
AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance innovation with responsibility.
Mondelez India gears up to take a big bite out of the premium gifting market
The confectionery brand plans to collaborate with Design Bridge and Partners for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.
Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's everyday challenges
Sometimes all you need is a chocolate bar to Perk you up.
Warc Media 100: WPP dominates top 10 agencies, networks and holding companies list in India
Cadbury is the top Indian brand for media, but slips to second globally
Cadbury marks birthday with 200 years of history in 60 seconds
'Yours for 200 years' campaign was created by VCCP London
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