cadbury
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Why almost every brand you know apologised
The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.
Piyush Pandey dies at 70; the industry mourns a legend
SOUNDING BOARD: The industry fondly recalls the veteran adman who gave Indian advertising its voice, created unforgettable ads and inspired a generation of savvy admakers.
Cadbury 5 Star gives the AI revolution a humorous pushback
It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.
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AI in ads: Boosting brands or breaking trust?
AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance innovation with responsibility.
Mondelez India gears up to take a big bite out of the premium gifting market
The confectionery brand plans to collaborate with Design Bridge and Partners for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.
Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's everyday challenges
Sometimes all you need is a chocolate bar to Perk you up.
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